Pillow Insurance Company won second place in the prestigious Best Insurance Company of 2024 competition in the category of Most Customer-Friendly Insurance Company, which is announced annually by Hospodářské noviny. How did Pillow manage to win this award after only 5 years on the market?
Pillow is a super successful “preschooler”
Pillow Insurance Company’s “birth certificate” in the Commercial Register states the date November 25, 2019. In a short period of less than 5 years, it has managed to reach more than 222 thousand clients, insure 250 thousand vehicles and more than 20 thousand apartments and houses. And a few days before its birthday, it first placed on the podium in the unique Best Insurance Company competition.
This is another significant success for Pillow insurance this year. Pillow celebrated two billion milestones a summer ago. Its size reached 1 billion on June 6th and a few weeks earlier it celebrated a total of 1 billion in claims paid to clients. It is also experiencing great success in Slovakia, where it entered a year ago. Without any advertising campaign, more than 10 thousand Slovak vehicle owners have already chosen it and with new business partners, it is significantly accelerating client growth.
Pillow’s success is a reflection of a number of factors that have earned it the trust and satisfaction of its clients. Five key areas include:
1. Simplicity and clarity of the offer
Pillow Insurance Company stands out for its clarity and simplicity, which are key for clients when making insurance decisions. In its offer, it focuses on providing clear and understandable products that are easy to understand even for clients without a deep financial education. The record is the vehicle insurance conditions of only 7.5 pages. Pillow systematically avoids complex insurance conditions and unnecessary administrative steps that often discourage customers or make their lives difficult. This clearly distinguishes Pillow and attracts customers who value clarity and transparency.
2. Digitalization and innovation
One of the main reasons why Pillow Insurance won the award in the category of Most Customer-Friendly Non-Life Insurance Company is its strong focus on digitalization and innovative approach to insurance administration. Thanks to digital technologies, it offers clients convenience and speed in negotiating, amending and settling insurance claims. All processes can be handled online, without the need to visit a branch or send physical documents.
For example, taking out insurance with Pillow takes just a few minutes and is completely intuitive. The insurance company allows clients to complete the entire transaction from the comfort of their home, whether using a computer or over the phone.
3. Customer service and support
Another crucial factor that contributed to Pillow’s success in the Best Insurance Company competition is its high level of customer service. Pillow emphasizes a professional yet friendly approach to clients that is focused on their needs and comfort. Customer support is available not only by phone, but also via email and via messages in the mobile application. The insurance company demonstrated its flexibility during the floods, when it increased the capacity of its customer service and extended its operating hours. Thanks to this, Pillow employees were able to answer the vast majority of the 3,642 phone calls from the first week after the floods within 20 seconds.
4. Products tailored to client needs
Pillow Insurance Company also distinguishes itself from its competitors by the flexibility of its insurance products. Clients have the opportunity to customize their insurance according to their individual needs, whether it is car insurance, property insurance or accident and health insurance. Each product is a smart building block; Pillow does not offer any tightly bound service packages. This flexible approach allows Pillow to offer clients a solution that suits their life situation and budget.
5. Fair and affordable price
In the field of car insurance, Pillow insurance company offers a product that is characterized by the possibility of paying only for the actual kilometers driven. This approach will be appreciated especially by owners of vehicles that drive less than 15 thousand kilometers per year. There are more than 3 million such cars in the Czech Republic, and each of them can save on their compulsory liability and collision insurance thanks to Pillow’s pricing policy.
Conclusion
Pillow Insurance’s success in the Best Insurance Company competition in the Most Customer-Friendly Non-Life Insurance Company category is no coincidence. Thanks to its emphasis on simplicity, digitalization, high level of customer support, product flexibility and listening to clients, Pillow Insurance has become one of the most popular insurance companies in the Czech Republic. Its approach is an inspiration for the entire insurance market, which is increasingly focused on making services not only affordable, but also accessible and simple for every client.