Pillow has introduced simpler, more cost-effective fleet insurance for fleets of 5 to 25 vehicles.
For a long time, the market for insurance of smaller company fleets followed the same familiar pattern: framework agreements, complex administration and, above all, waiting for someone at headquarters to prepare a quote or process a requested policy change.
Pillow is now introducing a solution that turns this model on its head. Its small fleet insurance, designed for 5 to 25 vehicles, is fully digital and uses automated pricing. This means a financial adviser can prepare an offer within minutes.
“Small fleet insurance has been unnecessarily complicated for years: framework agreements, paperwork and waiting for a quote from headquarters. We do things differently. With Pillow, advisers can calculate and arrange insurance instantly, because Pillow is digital,” says Marcel Beno, co-founder and process architect at Pillow.
Who benefits most from this insurance
Operators of smaller company vehicle fleets, typically company cars, vans or a mix of passenger and commercial vehicles, often find themselves “between two worlds” in practice. They are no longer retail customers, but a full-scale fleet policy with a framework agreement is often unnecessarily cumbersome, and the price is not as attractive as it could be.
Pillow’s offer is aimed precisely at this segment: self-employed professionals and companies with 5 to 25 vehicles that want:
- a fast and attractive offer without paperwork or waiting,
- fair terms and a retail-like digital experience,
- the ability to set up insurance individually for each vehicle while managing everything as one fleet.
What’s new: a fleet as a “group of policies”
The key change lies in the product structure. Instead of one cumbersome framework agreement with specific conditions, the product works as a group of individual policies that share a common fleet management framework, while keeping the familiar logic of motor insurance that clients already know.
The result is a faster quote, easier comparison of options and a smoother purchase process. Thanks to full digitalization, standard administrative costs are eliminated, which is reflected positively in lower insurance prices. Fleet management is also simple via the Pillow client portal, from monthly billing to straightforward policy adjustments.
What the innovative product offers
The new small fleet insurance builds on what a quarter of a million clients already know from Pillow motor insurance: modular coverage, simple terms and conditions, zero-deductible options, assistance with no financial limit and lightning-fast claims settlement. At the same time, it adds group processes for fleets, including group quotation, acceptance, billing and reporting.
The product also includes three practical differences tailored to fleet reality:
- no mileage reporting required, as the fleet operator does not have to document annual vehicle mileage,
- the policyholder can enter their own requested vehicle value for comprehensive insurance,
- attractive monthly payments calculated as annual premium divided by 12, with no surcharge for payment frequency.
Fair pricing: price based on risk
Pillow bases its pricing on the principle that the price should reflect the level of risk. In practice, this means combining vehicle data, claims history and the operator’s broader context, including their other vehicles, so that the resulting premium is not just an “average” that disadvantages some clients over the long term.
“Our ambition is for fleet insurance for smaller companies to work as simply as modern online services: fast, fair and without unnecessary administration,” adds Marcel Beno.